Behind the music

What does it really take to create an album and bring it to an audience?

In three candid articles, Nicoletta Rosellini opens the doors to Alterium’s creative process and the business decisions behind it.

She shares details artists seldom discuss publicly, from recording and music videos to the financial reality of touring.

From ideas to recordings

Follow the album from the first demos to the final studio takes.

Nicoletta reveals how the band shapes its songs and makes ambitious recordings work within a self-funded budget.

Artwork, photographs and music videos give an album its identity.

Nicoletta reveals the people, planning and costs behind the images, from locations to costumes and lighting.

Finishing an album is only the beginning.

Nicoletta explores promotion, festivals and the financial pressures of touring, revealing why live shows can be a difficult choice for a young band.